Use A Customer Profile To Improve Your Blog Posts

If you have a blog or Facebook page and regularly post articles in hopes of getting your audience to know, like and trust you, then using a simple customer profile sheet will help you create great content that will resonate with your audience.   A customer profile sheet is a profile of your best current or future customer.  You want to intimately understand what makes them tick, what keeps them up at night and why they bought your product or service.  The customer profile sheet allows you to create content that will resonate with them and attract more people like them to your business.

By J. Scott MacMillan | April 14, 2016

What you are doing is creating free content that you distribute on your blog and social media sites and is called Content Marketing.  Many large corporations have Content Marketing staffs that do nothing but create and distribute content and information to get people to buy their product or service.  I believe that any small business, author, speaker, coach or entrepreneur can use the principles of Content Marketing to get their potential customers or what I call their targeted audience to know, like and trust them enough to buy their product or service.

As the below example shows, you are compiling a detailed description of them including basic information like age, gender and income level but also deeper issues like life circumstances and likes and dislikes of their current job.

Customer profile worksheet

It’s a good idea to find a photograph of either your actual best customer or one that represents them.  This allows you to make it more personable and be able to create content that will resonate better.

How To Use Your Customer Profile Sheet When Creating Blog Posts

What I do once I have filled out my customer profile sheet is tape it to my computer monitor or have it with my laptop when I create content for my blog.  This way I can check in with my ideal customer write to that one person.  This allows my content to have a warmth that will resonate with the people that I want to attract to me and my business.

Before you write your next blog post give the customer profile a try.  You’ll be amazed at how this simple exercise can be such a powerful tool in your marketing arsenal.

Audio From Linking Women Talk

I spoke at the Linking Women event this past week on this topic.  Here is the audio from that talk where we talked about using a customer profile worksheet and actually went through an exercise filling it out.