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Is There A Difference Between Content Strategy And Content Marketing?

This is a great question.  You might be surprised by the answer.  Check out this great article from B2C.   http://www.business2community.com/content-marketing/content-strategy-vs-content-marketing-01741409

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Hot Storytelling Articles From LinkedIn

  Storytelling in business can be a challenge but is necessary to connect with people on a personal basis.  After all, we are all humans; not just business entities  Check out these storytelling articles from LinkedIn. 

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What Is The Difference Between Content Marketing and Social Media Marketing?

Most people have probably heard of social media marketing but have you heard of content marketing and do you know the difference between the two?  Content marketing is a (relatively) new term, and a new practice for many.  They both have a lot of overlap but are actually two distinct entities with different focal points,…

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Let’s Celebrate The Entrepreneur In All Of Us [Video]

I created this video because of my passion and love for all entrepreneurs.  Created by: J. Scott MacMillan | September 19, 2016   Oh entrepreneur, how do you do it?  How can you face such fear and uncertainty each and every day and yet wake up, stare at all that uncertainty, and do it all…

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social media engagement

Improve Your Social Media Engagement In Less Time

How many times have I heard you say, “why are my likes and shares so low?” or “I just don’t have time to consistently post to my social media platforms”. What if I told you I had a couple tricks that will actually cut down the time you spend creating and posting social media content…

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Use A Customer Profile To Improve Your Blog Posts

If you have a blog or Facebook page and regularly post articles in hopes of getting your audience to know, like and trust you, then using a simple customer profile sheet will help you create great content that will resonate with your audience.   A customer profile sheet is a profile of your best current…

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What Is A Social Platform And Why Is It Necessary To Sell Online Courses?

A platform is  used to hold something or someone.  In this case we are metaphorically using the term to describe a place where you can take a stand (digitally that is) and shout your message to the world.  A social platform comprises of social media but also your website and blog.  Anywhere you put your…

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Create High Quality Content And Information Products Using The Peel and Pull Method

When I first started creating information products I found it difficult to make money with them because I didn’t have an established social media platform or giant, targeted list.  I won’t deny, there are ways to successfully sell information products without a large list and social media fans, but it’s certainly easier with them. So…

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Why Defining Your Life Perspective Is The First Step In Creating Your Business

As you start any business there will be times when you will wonder why you decided to take on this crazy adventure. You will certainly have ups and downs and that’s why a solid life perspective document can help. To get started, figure out  who, what and why you are starting or have this business.…

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Online Course

Will Creating An Online Course Help You Gain Authority?

Do you love helping people?  Are you  an author, speaker, life coach or entrepreneur trying to make money on your book or speaking gigs alone and are frustrated with your income?  Then you should take a look at the online course industry.  No other medium can get your message implanted in the hearts and souls…

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